Fear of being incredibly average

THE FOBIA IS REAL

Greatness isn't reserved for the few. It lives in everyone. The difference? Champions refuse to let it sleep.

Jordan stayed late. Kobe arrived early. Simone redefined possible. Serena dominated. Gretzky saw what others couldn't. Phelps touched the wall first, again and again.

They all shared one thing: a fear of being average.

F.O.B.I.A. is more than apparel—it's a mindset. It's for the first one in and the last one to leave. For those who choose discomfort over mediocrity. For anyone who knows they were built for more and refuses to settle for less.

Your greatness is waiting. What are you afraid of?